Writing under attack: the rise of the imagination athlete
Reading this month’s excellent issue of Wired (full disclosure: I write for them and love writing for them), I stumbled across the interesting new buzz word: vook. In the world of publishing, vooks are the coming thing – books that incorporate video clips within the narrative.
Big publishers are already investigating vooks and with the speculation around the Apple Tablet and the idea of tablets as the future vehicle for all publishing from magazines to fiction, non-fiction and academic textbooks, the traditional book’s time could be numbered.
If that is the future of books, it will have big implications for our imaginations. As the world moves more and more towards constant stimulation and total visualisation, our imaginations could seriously suffer.
Films and television already show and tell us things, so we don’t have to perform a leap of imagination to understand the information they present to us. Video games are an immersive experience, their goal is to throw us into the heart of a construct created by other people’s imaginations.
The printed word, its near cousin the internet word and the radio are among the few remaining forms of human expression (besides face-to-face human conversation) that still require us to use imaginations. If we start to mesh them together with video we will start to imagine less, to become less capable of using our minds to fill in details in stories, to create our own stories. If we’re fed stories all chewed up and ready to swallow, the mashed up banana of easy fiction, our imaginations will suffer.
There is a theory that dreams were once not nearly as narrative but a far more impressionistic soup and that the growth of film and television tied our brains to a more clearly linear way of thinking. Studies showed that exposure to colour television and film increased the prevalence of people dreaming in colour.
In his book Outliers, Malcolm Gladwell draws a distinction between the intelligence of people who are simply capable of acquiring and retaining information and “practical intelligence” the ability to know how to apply that knowledge effectively. Imagination is important – it’s arguably imagination that distinguishes a gifted physicist from a genius.
The genius is able to imagine something beyond the facts, to take leaps in their head, to hypothesise other solutions. If you don’t challenge and use your imagination, it becomes flabby like an unused muscle. If the world is setting up to give us more and more easy stories, there’ll be a spread of these unfit imaginations and an opportunity for “imagination athletes” to exploit.
We need more than capable engineers, scientists and business people. There’s a lot of talk about the knowledge economy and its hidden unit of currency is imagination. Without imagination there cannot be new or groundbreaking ideas, they’re fuelled by it.
If the majority of people grown lazy with fast food media, books that come with pictures and push the words into a subservient position, those people who have been trained to use their imaginations will be in a stronger position. Their attention spans will be longer, their creativity will be more pronounced.
I’m not saying that words are the only means of fostering the imagination. It’s clear that film, TV, art work, photos and more can play their part but black and white type or a voice from a speaker are the heavy weights of exercising the imagination. They force you to construct images in your mind with nothing else to support them but your own understanding of the words and their implications.
Those people who raise children who play with the box as often as the toy will produce adults with far more advantages than those who rely on stories from a vook.