Remember Gizmodo? That cheeky bunch that tried to parlay a stolen iPhone into the WORLD’S BIGGEST SCOOP and an example of PRESS FREEDOM, YEAH?!. Well they’re still going, out in the wilderness, the douchiest douches in douchedom, just pumping out bad analysis and idiotic articles alongside some cool pictures and the odd quirky story filched from elsewhere.
I only read Gizmodo when intriguing links pop up on Twitter or are highlighted by others. The Curious Rat blog pointed readers in the direction of one particularly egregious lump of steaming ordure by Jesus Diaz – 10 Changes That Must Have Steve Jobs Rolling In His Grave. Point one: classy! Let’s keep raking over the memory of a still recently dead icon and, for a bonus, suggest we can guess what he would have thought.
Now, using Diaz’s dreadful top 10, let’s take a look at all that is unholy and wrong with dying tech blogs like Gizmodo.
The Intro
“I miss Steve Jobs. The tech world is so boring. So beige. Things haven’t been the same without his show-and-tells, him slamming people left and right or his email replies in the middle of the night.”
The tech world has long been beige and boring, even when Steve Jobs walked among us. The reason Apple stood out and continues to stand out is that it dared to “think different” and forced other companies to run along behind it trying to mimic its moves.
As for Steve “slamming people left and right”, Jobs in his latter years made quite strategic attacks on competitors or technologies he didn’t like. Direct slams or big drama? I don’t recall that and suspect it’s really just Diaz dreaming up a script for a Steve Jobs biopic where the great man punches the head off a zombie Samsung executive.
Continuing with the intro: “Apple hasn’t been the same either…” Oh good golly, Miss Molly staring in disbelief at Gizmodo’s idiotic article on her new iPad’s retina display. Since Steve passed there have been two major Apple product launches: the iPhone 4S and the new iPad. Both have been massively successful and Apple’s profits have continuing their upward swing.
And now Jesus Diaz’s ten dumbest comments about Apple:
Siri
“According to his authorised biography, Jobs really never tried Siri. He was handed the iPhone 4S at the last board meeting he attended, just before he resigned. According to Walter Isaacson, he appeared puzzled and less than impressed after playing with it briefly…”
Diaz says that’s because Siri is in beta and blah blah blah. I say that’s because Jobs knew he was dying from terminal cancer and that, guess what, even he, the consummate product guy, really didn’t care about a voice assistant as much as his imminent death.
16:9 4in iPhone screen
“If this rumour is true, the ghost of Jobs wouldn’t be happy…”
Two things and I’ll make it quick: 1) “If this rumour is true…” Here Diaz is speculating about how a man he didn’t know personally would respond to something that is speculation. 2) “…the ghost of Jobs wouldn’t be happy…” That’s just bad writing. If Diaz is setting up the premise that Jobs’s ghost is watching, he means to say: “…the ghost of Jobs won’t be happy…”
Supply chain execs and managers in engineering meetings
“According to Apple engineers, things are changing inside the company: there is a ‘growing presence of project manager and supply chain execs’ within the company. They are present in every important meeting, which didn’t happen when Jobs was at the helm…”
Jesus Diaz is not Tim Cook. Jesus Diaz is not on the Apple board. Jesus Diaz, like me, is just a dickhead with a MacBook Air and some ideas about what Apple should do. He further undermines his point here by linking to a Gizmodo story about a Fortune report (see, lots of originality there) which says Apple is doing well under Tim Cook. So Cook runs Apple slightly differently to Jobs, he is not the same person and shouldn’t ape Steve slavishly due to some kind of misplaced desire to ‘respect his wishes’.
Negotiating with Google-puppet Samsung
“Jobs vowed to stop Android no matter what. For him there was no room to negotiate…”
Diaz loves that because he exists in the world of petty blog fights and point scoring. The willingness to have a knife fight with rivals (who also happen to Apple suppliers) was not a positive quality of Steve Jobs approach to business. Tim Cook is a more diplomatic leader and a supply chain genius. I’m going to suggest he knows what he is doing and that the ‘negotiations’, about which we know very little, will turn out very positively for Apple.
That shitty Apple TV user interface
“Jobs hated the current Apple TV user interface. According to an Apple engineer, he rejected it five years ago…”
Operative word there ‘former Apple engineer”. So what. That’s one man’s opinion. I actually like the Apple TV interface. And who knows if the design really is the one Jobs allegedly rejected.
Making products with worse specs
“That new iPad’s thickness is 0.37in and weighs 1.44 pounds compared to 0.34in and 1.34 pounds of the iPad 2. All the while the battery life has decreased to 9 hours vs 10 hours…”
That is the sound of Diaz’s tank spluttering out. He’s running on vapour here. The new iPad is a stellar product that brought Siri dictation, the Retina screen and vastly improved performance. That it is marginally thicker and marginally heavier with a slightly lower battery life is not ‘making products with worse specs’. Point me to the Android tablet that’s better? You can’t without smoking crack.
Supporting charities
Shut up, Diaz. This one doesn’t even need explanation.
Giving stock dividends
“This was another no-no for Steve Jobs…”
Yawn. Another point made by Diaz based on supposition and assumption. We do not know that Steve was not already aware that Apple had future plans to pay dividends.
Company leaks like the ones with Apple TV and Foxconn
“Nobody would have dared talk about a future product when Jobs was alive…”
Rubbish. It happened plenty during Jobs’s time at the helm and citing the ‘leak’ by the Foxconn chief of details of the as yet unseen and unannounced Apple TV is industrially stupid.
User interface details
“The skeuomorphism thing is getting out of control. And there are thousand little details that Apple is now fucking up in their user interfaces. Something that Jobs would have never allowed…”
This is a classic example of creating Saint Steve now the real-life Steve Jobs has gone. Jobs made mistakes and allowed products to be released that weren’t crazy awesome. Remember Ping? Diaz is talking utter rubbish once again. The entire list of 10 is terrible from beginning to end.
The article is just one stone in an avalanche of awfulness pouring out of sites such as Engadget, Gizmodo and Techcrunch on a daily basis. The old class of tech blogs is being made to look slow, cheap and crass by new players such as The Verge, niche sites and better mainstream tech reporting.
The problem with keyboard punches like Jesus Diaz is that they pretend to have tremendous insight into the minds of individuals such as Steve Jobs or Sergey Brin and to have real vision on what Apple or Google should do next. They have never worked in business and they don’t do real research. These pieces are just empty link bait base on vague feelings rather than considered theories or even, you know, facts.