Reading: amazing Rolling Stone interview with Steve Jobs from 1994
The article is great because it finds Jobs during his NeXT period and feeling reflective. It’s him at a low ebb but at a point when he was willing to speak to journalists at length and really discuss his philosophy on things.
One of the killer quotes for me, especially in the context of the Apple iPad is this one:
To make step-function changes, revolutionary changes, it takes that combination of technical acumen and business and marketing — and a culture that can somehow match up the reason you developed your product and the reason people will want to buy it. I have a great respect for incremental improvement, and I’ve done that sort of thing in my life, but I’ve always been attracted to the more revolutionary changes. I don’t know why. Because they’re harder. They’re much more stressful emotionally. And you usually go through a period where everybody tells you that you’ve completely failed.
Also funny to read the views of “insiders” back then who were pretty much counting him out:
“Remember, this is a guy who never believed any of the rules applied to him,” one colleague says. “Now, I think he’s finally realized that he’s mortal, just like the rest of us.”
Tell that to the Tech Moses who just threw his tablet down from the mount.