iPad 3/iPad HD disappoints? Unless you’ve got a time machine, you should give up tech writing

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Today is the day Apple whips the covers off the iPad 3 or the iPad HD or as I like to think of it The Shiny Sexy Money Hole. There are already hundreds of articles predicting what Apple will/won’t/should do this afternoon. I’m not going to do that. It’ll be better. That’s about the sum of it. The problem is, an army of tech journalists are already predicting that it will be…cue portentous soundtrack…DISAPPOINTING. 

An unannounced, undefined product is going to be disappointing. They said it before the iPhone launched. Too expensive, not enough buttons etc etc etc blah blah blah. They said it before the launch of the first iPad. They said it before the iPad 2 emerged as if the huge sales of the first tablet were somehow a fluke. The iPad 2 sold in even larger numbers than its predecessor. 

And yet, professional tech journalists, people paid to know their onions about the future of technology and especially Apple which looms large over all others, are writing speculative pieces about why an unseen product will disappoint us.

If the iPad 3 ONLY has better battery life and an impressive new screen, it will be enough to power massive sales. Unless the needlessly negative tech writers have Delorians idling in their garages, they are indulging in the worst kind of linkbait bullshit.  

Apple needs to be criticised. A lot of reviews and news pieces are essentially hum jobs given to its powerful PR machine but the simple fact is: Apple makes better products than its rivals.

The iPad is a runaway success because it is lightyears ahead of its rivals. Samsung can’t shift its tablets because they aren’t good enough. The only true competitor is the Kindle Fire which although technically lesser has Amazon integration and a killer price point. 

The iPad 3 won’t disappoint the rational people and the consumers who crave it. Anyone who mithers that it is “disappointing” tonight without first getting their hands on one, is a terrible journalist and should quit the game. The opinions of knee jerking idiots are not needed in the already crowded market of people muttering ill-thought out rubbish.